Seriously?

Has anyone noticed lately just how silly the world of wine is becoming? Seriously? I mean, everybody seems to be getting caught up in the game of flowery terminology. As though a nose of fine Italian licorice and a hint of Australian Koala Bear pee on the palate are important to us anymore! Seriously??

And on top of that, it seems to me that too many wine shops these days are resorting to try to reinvent themselves (perhaps they are just in survival mode) by trying every trick in the book to suck customers into their stores. At what point does another class on 'the obscure wines of Tibet' or 'wines made from grapes that start with the letter C' become too much? Seriously?

Yes, we get it... businesses have to do whatever it takes these days to stay in business, but SERIOUSLY, when did the simple concepts of over-the-top personal service and extremely competitive prices fall by the wayside. Are today's wine consumers so gullible that they just don't get it? I love wine classes as much as the next guy, but for goodness sake, make them interesting and don't bore me by reading some crap you pulled off Wikipedia. And at least keep pouring while you pontificate!!!

Seriously... how about we all go back to the basics of marketing and customer service and not take wine so seriously? Tell me why I should spend my money with you, and remind me often so I don't forget. Remember, we have lots of choices. Seriously.